The agricultural sector finds itself amid a growth period and must take advantage of this to adapt to modern times. One of the professionals’ main demands is to achieve economic sustainability and, to do this, the integration of agriculture and agrobusiness is necessary. 

After the pandemic brought about a volatile environment for all, the importance of the primary sector has been reinforced. As a result of this growth, the sector has attracted the attention of investment funds, increasing their interest in buying land and even paying exorbitant prices that would have been impossible to even consider years ago. 

In addition to this need for food products from the sector and the increasing global demand for their production, there is also the farmers´ demands for achieving economic sustainability. All these factors together are keeping prices strong and, at the same time, strengthening the leadership of the agricultural and agri-food business. 

However, it is important to remember that economic sustainability is very different among the many types of cultivation in the olive grove sector and, as such, this issue must be resolved. That is why a variety of solutions have already been implemented, from the transformation of olive groves to innovations in terms of cost reduction, machinery optimisation, carbon footprint valorisation, etc.

For many years, new words such as value chain, traceability and sustainability have been incorporated into the agricultural and agri-food sector. They are becoming increasingly important and are a major trend to follow, which would not be possible without the integration of agriculture and agribusiness – two fundamental links of the same chain that, for OFADE, cannot be separated. 

As a result of these factors, we find ourselves in the presence of a particularly important moment for the sector – both in terms of growth and in the adaptations to current needs.